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EP201: Lizzie Widhelm, SVP, B2B Marketing and Sales, SXM Media

This week we have a special treat for listeners. Recorded live at Advertising Week New York 2022, at the SXM Media Podcast Activation, we’re pleased to welcome Lizzie Widhelm, SVP, B2B Marketing and Sales at SXM Media. Lizzie takes us on a journey through her career from beginning to present.

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EP200: Lindsey Vonn, Olympic Gold Medalist & World Cup Alpine Skier

For our 200th episode of Great Minds, we’re beyond thrilled to be speaking to Olympic Gold Medalist and World Cup Alpine Skiing legend Lindsey Vonn. Lindsey takes us on a journey through her spectacular career, from her childhood to her greatest wins and finally to her philanthropic work with the Lindsey Vonn Foundation.

 

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EP196: Analisa Goodin, Founder & CEO, Catch+Release

Today on Great Minds we welcome Analisa Goodin, Founder and CEO of Catch+Release. Analisa charts her career from her time at Goodby, Silverstein & Partners, her own agency, Visual Catch, and her newest venture, Catch+Release, for which she raised over $20M from top VCs.

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EP195: Drew Stein, CEO & Co-Founder, Audigent

On this episode of Great Minds, we’re pleased to speak with Drew Stein, CEO and Co-Founder of Audigent, ahead of Advertising Week New York 2022, kicking off on October 17th, 2022. Drew walks us through his philanthropic work, the importance of internships, and the important work done being done at Audigent.

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EP193: Dr. Adzick, Surgeon-in-Chief, Children’s Hospital of Philadelphia & Guests

On this very special episode of Great Minds, we talk with Dr.  Scott Adzick, Surgeon-in-Chief, Children’s Hospital of Philadelphia, along with Adam Laird, Class A Member of the PGA and Golf and Teaching Professional at the North Shore Country Club in Glen Head, NY, and Joel Friedman, Founder at Clearview Capital Management, ahead of The Golf Marathon for CHOP 2022. Dr. Adzick discusses the incredibly important and groundbreaking work being done at CHOP in this part 1 of our series of discussions with CHOP and those involved in their work there.

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EP192: Ali Haeri, VP of Marketing, MNTN

Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.

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EP191: AWForward: Lessons of Leadership through the Automotive Supply Shortage

Hear from a panel of automotive marketing leaders, led by Advertising Week Chairman Matt Scheckner. The discussion will shed light on the challenges and triumphs that have transcended the industry during the chip shortage and recent economic shifts. Learn how their leadership has helped them innovate through times of constraint and can be an inspiration to the broader advertising community.

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EP190: Karna Crawford, Head of US Marketing, Ford Motor Company

Karna Crawford has over 20 years of data-driven marketing experience, with the past 10 years focused on delivering digital transformation for Fortune 50 companies, including Ford, Verizon and JP Morgan Chase. During her career, Karna has been recognized as an inspirational executive leader, known for innovative strategic thinking, cultural transformation, and operational excellence.

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EP189: Julie Eddleman, Global Chief Commercial Officer, DoubleVerify

Julie leads DV’s commercial organization worldwide. This includes driving integration and alignment between all revenue-related functions, including sales, customer support, pricing and revenue management. Prior to DV, Julie was most recently Global Client Partner at Google, where she spearheaded global partnership and growth strategy for some of Google’s largest global clients, including Procter & Gamble, Coca-Cola, McDonald’s, General Motors, Ford and Fiat Chrysler. Prior to Google, Julie led all of the centralized marketing for North America at Procter & Gamble, including media planning and buying, sports marketing, branded entertainment and retailer marketing — leading over 400 employees and 1,000-plus agency personnel. Julie earned both her B.S. in Consumer Affairs and her M.S. in Consumer Behavior from Purdue University.

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EP187: David Doft, Chief Financial Officer, Emerald

This week, Great Minds is pleased to feature David Doft, Chief Financial Officer at Emerald. David discusses his career, including his prior role as CFO at MDC Partners, as well as his current role at Emerald, including Emerald’s acquisition of Advertising Week.

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EP186: Uncle Bard & The Dirty Bastards

Today on Great Minds we’re pleased to welcome Uncle Bard & The Dirty Bastards: Celtic Rock spiced up with Irish Traditional Music! Based in the north of Italy and made up of lads who, in one way or another, lived or spent too much time in Ireland!

Too rock for the Folkies and too folk for the Rockies, the Bastards could please or disappoint almost everyone. Formed back in 2007, they play a unique blend of folk/rock and Traditional Irish Music. Uilleann pipes, tenor banjo, mandolin, Irish flute: there are few others bands in the folk/rock scene that could compete with the Bastards in terms of deep knowledge of Irish Traditional Music and Irish culture and society.

Enjoy!

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EP185: Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer, AARP

Martha Boudreau is AARP’s chief communications & marketing officer. She is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels: social, digital, earned media and paid media along with AARP’s leading publications, AARP The Magazine and AARP Bulletin.

She is a leader in the Washington, D.C., communications industry. Before coming to AARP, she served as president of the mid-Atlantic region and Latin America for FleishmanHillard, a leading global communications consulting firm. She served on the company’s global management committee and was a key figure in growing the firm’s presence in the Middle East and its expansion into Latin America. In addition to her financial and client service responsibilities in the Washington office, she was central to the global coordination of client work and new business efforts.

During her tenure as general manager of FleishmanHillard’s Washington office, she led the efforts to change its offerings to reflect a rapidly evolving communications landscape. She established the firm’s government communications practice, which quickly positioned FleishmanHillard as the largest public relations provider to the U.S. government. For the diplomatic community, she spearheaded a “Digital Diplomacy” team that trained ambassadors and embassy staff on using social media to support their traditional outreach efforts in Washington.

She represented FleishmanHillard at the World Economic Forum’s annual meeting in Davos, Switzerland, and was an active participant in regional WEF events as well as the forum’s Global Gender Parity program. Her teams in Latin America handled media and executive communications for WEF events in Peru and Mexico.

Martha Boudreau is a native of Detroit and received her B.A. from the University of Michigan in Ann Arbor. She is a member of the International Women’s Forum and serves on the Advisory Council for Washington Women in Public Relations. She also has served on the boards of several organizations in Washington, including the National Press Foundation, the American Heart Association’s mid-Atlantic affiliate, the American Bird Conservancy and The Alliance for Inclusive and Multicultural Marketing.

Chapters

  • 00:37 – 02:10 – Martha Boudreau on the value of the AARP demographic
  • 02:10 – 13:48 – Martha shares her thoughts on her 18 years at FleischmanHilliard
  • 13:48 – 16:35 – The pace of change in public affairs
  • 19:26 – 19:26 – The missed marketing opportunity of brands
  • 26:30 – 38:34 – Ageism in the workplace
  • 38:34 – 41:15 – How AARP is targeting the African-American and Hispanic communities
  • 41:15 – 43:12 – Martha’s thoughts on ageism

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EP184: Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard

In this episode of Great Minds, we speak with Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard. An industry veteran, Jonathan takes us through his career journey from Nielsen to social networks Facebook and Twitter, and finally to his current position at Activision Blizzard. Jonathan also shares insights from his book Get in the Game.

Chapters:

  • 00:37 – 03:05 – Jonathan Stringfield Introduction
  • 03:05 – 08:05 – The decision to get a Ph. D
  • 08:05 – 21:52 – His tenure at Nielsen
  • 21:52 – 29:47 – The early days of working at Facebook
  • 29:47 – 36:03 – What was the secret weapon of Twitter?
  • 36:04 – 40:35 – The opportunity in the gaming industry
  • 40:40 – 45:47 – Are brands starting to embrace the gaming ecosystem?
  • 45:47 – 49:19 – The origin story of his book Get in the Game
  • 49:19 – 50:38 – The intersection of gaming and advertising

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EP183: Kwame Taylor-Hayford, Entrepreneur and Co-Founder, Kin

This week, Great Minds is pleased to welcome long-time friend Kwame Taylor-Hayford to the podcast. Kwame charts his career journey from the beginning to Kin, his latest venture. Along the way Kwame discusses industry challenges, his entrepreneurial spirit, and why New York is the greatest city in the world.

Chapters:

  • 00:38 – 04:43 – Intro
  • 04:44 – 11:57 – What was it like working at Media Arts Lab?
  • 14:43 – 16:14 – Where did he come from as an entrepreneur?
  • 16:15 – 25:20 – Working at some of the bigger agencies
  • 25:20 – 34:20 – Challenging areas of the industry
  • 34:20 – 45:03 – What makes New York the greatest city in the world
  • 45:03 – 49:00 – Business as a force for good

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EP182: Barry Watkins, CEO, Clairvoyant Media Strategies

This week on Great Minds, we’re thrilled to speak with longtime friend Barry Watkins, CEO of Clairvoyant Media Strategies. Barry discusses his time with the NY Rangers (including winning the Stanley Cup in 1994), his current role, as well as the importance of being disciplined when it comes to working with the media.

Chapters:

  • 00:37 – 05:34 – Barry Watkins on how he got his first job at the New York Rangers
  • 05:35 – 08:27 – The uniqueness of Rangers fans
  • 08:27 – 17:07 – What was it like winning the Stanley Cup in ’94?
  • 17:07 – 21:37 – What was it like working at Madison Square Garden?
  • 21:37 – 39:00 – Madison Square Garden
  • 39:00 – 48:14 – The importance of being disciplined when it comes to media

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EP180: Janice Min, Co-Owner, CEO, and Editor in Chief of Ankler Media

This week, Great Minds is thrilled to welcome Janice Min, CEO, Co-Owner, and Editor in Chief of Ankler Media, a true legend in the world of media. Janice walks us through her earliest days at publications like People and Life, to her present at the helm of The Ankler.

Chapters

  • 00:37 – 05:16 – Introduction
  • 05:16 – 11:31 – How did you get into Columbia University?
  • 11:31 – 14:14 – Working at People and InStyle
  • 14:15 – 20:59 – The decline of the magazine industry
  • 21:02 – 31:57 – The death of US Weekly
  • 31:57 – 35:34 – The current state of celebrity culture
  • 35:35 – 49:12 – The rise of influencer culture
  • 49:12 – 55:40 – Ankler’s origin story
  • 55:40 – 57:17 – The future of entertainment

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EP179: Rikin Diwan, SVP of Marketing, Thimble

This week on Great Minds we’re pleased to speak with Rikin Diwan, SVP of Marketing at Thimble. From his time as an Apple intern in the early 2000s, to his present at Thimble, Rikin walks us through his extraordinary and interesting career.

Chapters:

  • 00:37 – 04:25 – An intern at Apple
  • 04:25 – 05:57 – What was it like working at Apple in the early 2000?
  • 05:57 – 09:31 – His tenure at News Corp
  • 09:35 – 11:57 – The marriage of product and marketing
  • 11:57 – 15:41 – Sociology and marketing
  • 15:41 – 23:17 – What was it like working at Jump as a CMO?
  • 23:18 – 27:07 – Plans to extend insurance to other industries
  • 27:07 – 31:49 – Growth plans

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EP178: Stephanie Fried, CMO, Fandom

On this episode of Great Minds we’re pleased to welcome Fandom CMO Stephanie Fried. Stephanie takes us on a journey through her career, from the early 2000 digital landscape, through her time at various industry giants, to her present role as CMO of Fandom.

Chapters:

  • 00:58 – 14:28 – Fandom’s Stephanie Fried on what she’s seeing in Washington DC
  • 14:28 – 20:31 – What was the digital landscape like in the early 2000s?
  • 20:34 – 33:04 – Views on ESPN, NBCU and Discovery
  • 33:04 – 38:54 – Views on the path for brands in the last 20 years
  • 38:59 – 43:29 – The Performance Lab
  • 43:29 – 45:33 – The importance of partnership with brands
  • 45:34 – 54:46 – Fandom, fan and San Diego Comic-Con

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EP177: Chris Grosso, CEO, Intersection

This week on Great Minds we’re pleased to feature Intersection CEO Chris Grosso. Chris charts his career path from his early days, through his time at AOL and Hearst, to heading up one of the leading out of home technology companies in the world at Intersection.

Chapters:

  • 00:40 – 05:03 – Intersection CEO on his early career as an analyst
  • 05:04 – 08:23 – Outdoor Media on the state of the media industry
  • 08:23 – 14:31 – How did he manage the digital innovation group at NBC?
  • 14:31 – 16:29 – The importance of distribution
  • 16:30 – 18:10 – Are we giving too many companies too much power?
  • 18:10 – 20:02 – Building the VOD business at Hearst Media
  • 20:02 – 22:06 – The philosophical underpinnings of Intersection
  • 22:06 – 24:30 – The focus on content programming and data driven advertising
  • 24:31 – 31:14 – The growth trajectory of the company and where it is today

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