EP242: Linda Boff, CMO and VP, Learning and Culture, and President, GE Foundation

Linda is GE’s Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversees global marketing, brand, content, digital, and sponsorships, while also managing GE’s global learning and GE’s philanthropic arm. She also co-leads the GE Women’s Network. Having marketing, learning and philanthropy tied together opens many opportunities to expand and show GE’s impact on the world.

Linda brings a strategic mindset, global perspective, and expertise in communicating with our key stakeholders. Under Linda’s leadership, GE’s marketing campaigns and fresh approach to media technology and content have driven strong results in global brand growth and recruitment efforts. GE has been recognized as AdWeek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.

Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was named 2017 AdWeek Grand Brand Genius and is a 2016 Matrix Award winner among other accolades. Linda is a past Chair of The Ad Council and a member of the ANA Executive Committee and Marketing 50.