EP272: Esther-Mireya Tejeda, CMO, Anywhere Real Estate

Esther-Mireya is a high-performing strategic marketer with a knack for building results-driven powerhouse integrated, strategic marketing functions that deliver maximum enterprise value and operational efficiency. Experienced leader in large-scale digital transformation and organizational change – including rebrands, mergers, acquisitions, and IPOs. Effective in matrixed organizations requiring strategy, agility, collaboration, emotional intelligence, and operational excellence. Bi-cultural and bi-lingual thought leader on diversity, equity, & inclusion. Trained people manager and team builder creating the next generation of leaders.

EP271: Rob Sewell, CEO, SmartFrame Technologies Ltd

Rob is CEO of SmartFrame Technologies, an innovative image-streaming service that brings control and fresh monetisation opportunities to image owners, publishers and advertisers. Based in London, Rob joined as CEO in 2015 as a highly experienced entrepreneur and business leader to help define the company’s commercial strategy, take the product to market, and raise the required funding.

His previous experience includes multiple start-up roles such as Founder of Rascals Night Club, Founder and CEO at My Phone Club, Co-Founder and Sales Director at Wellbeing Network, and Founder at Holistic Personal Training Services.

EP270: Jillian Gibbs, CEO, Advertising Production Resources

As the founder and global CEO of Advertising Production Resources (APR), Jillian leads the world’s largest and fastest growing production consultancy with over 150+ people in 50+ countries. APR helps marketers to optimize their content creation ecosystem by providing services such as production consulting, cost controlling, vendor selection, and quality assurance. Jillian’s mission is to help advertisers achieve the best return on investment in production and to drive innovation and value in the creative production process.

EP269: Elizabeth Brennan, General Manager Advertising, Permutive

Elizabeth Brennan is General Manager, Advertising, for Permutive, which is powering the future of targeted advertising on the open web. With over decade of experience in digital advertising, Elizabeth is a champion of women in business and a strong believer in the power of mentoring. A graduate of the University of Reading, Elizabeth is a former winner of the prestigious NABS Fast Forward award and has gone on to achieve Code First certification as part of the organization’s initiative to increase the number of women in tech.

EP268: Katy Talikowska, CEO, Valuable 500

Katy is CEO of the Valuable 500, the global business partnership of 500 companies working together to end disability exclusion. She played an instrumental role in the initiation of the Valuable 500 when she partnered with Dr Caroline Casey to launch the programme at DAVOS 2019.

With over a decade of experience at AMV BBDO, Katy held leadership roles, including Chief Client Officer, Chair of BBDO EMEA Talent Engagement Council, and Head of Account Management and Managing Partner. She played a key role in the ground-breaking 2016 Maltesers Disability campaign, which garnered prestigious awards and became Maltesers’ most successful campaign in 18 years.

After 7 years working in both  NZ and Australia on a range of domestic and international business from Air New Zealand, Bank of New Zealand, Pepsico, Danone, Frucor Beverages,  Nintendo and Casio, she returned to the UK in 2006, working at WCRS and then M&C Saatchi on Fosters, British Airways and TfL and was the Group Account Director on British Gas and Carphone Warehouse at CHI&Partners for 3 years before joining AMV BBDO in 2010.

Katy’s expertise extends to multi-discipline communications across 25 markets and includes serving as the Global Omnicom lead for Rexona, and the Global BBDO lead for Snickers. She has been acknowledged as a Marketing Trailblazer of 2019 and has recently served as a Leadership Mentor for Disability Rights UK. More recently, Katy has made valuable contributions to the executive leadership team at PINWHEEL, a corporate sustainability company.

EP266: Shachar G. Scott, VP, Marketing at Meta Reality Labs

Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple.

After graduating from the University of Massachusetts at Amherst, Shachar turned to women’s politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women’s organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark – preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog.

In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple’s digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company’s portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, and their expansion into 150 markets.

At the end of 2021, she joined Meta’s Reality Labs. Today, as Vice President, Marketing she leads brand and integrated marketing team across VR (Meta Quest), VR content (Oculus Studios, Beat Saber), AR (Ray Ban Stories), Metaverse (Horizon Worlds, Avatars) and Work (Meta Work Portfolio, Quest for Business).

In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org and as an Independent Board Director at TouchTunes. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, her 10-year old twins. She is originally from Israel and immigrated to America in 1985.

EP265: Jon Steinlauf, Chief U.S. Advertising Sales Officer, Warner Bros. Discovery

Jon Steinlauf serves as Chief U.S. Advertising Sales Officer for Warner Bros. Discovery. In this role, he is responsible for overseeing sales, research, marketing, branded entertainment, pricing and inventory control, as well as developing advanced advertising and convergent revenue streams for the company’s portfolio.

Steinlauf most recently served as Chief U.S. Advertising Sales Officer, Discovery, Inc. He was instrumental in the creation and monetization of integrated marketing strategies that delivered both incremental revenues for Discovery and additional value for its advertisers.

Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating its reputation with advertisers as the most upscale group of cable brands with the most engaged viewers in all of TV. Steinlauf first joined Scripps in 2000 as VP of Advertising Sales, with direction of HGTV and the DIY Network, before being elevated to run the entire TV ad sales division in 2003.

Among his many accolades, Steinlauf has been named seven times to Adweek’s “Adweek 50” as well as to Cablefax’s “Cablefax 100.” He also earned the Myers Report’s National Television Ad Sales Executive of the Year Award in 2007.

Steinlauf is a graduate of Duke University.

EP264: Chaucer Barnes, Chief Marketing Officer, UnitedMasters, Inc.

As Chief Marketing Officer for UnitedMasters, Inc., Chaucer works across UnitedMasters and Translation teams to provide diverse solutions designed to bridge partners across the enterprise. Chaucer has spent over 15 years in the media and advertising landscape and, prior to, several years as an independent musician in search of the ideal toolkit to segment, mature, and monetize his own unique fan base.

EP263: Jerry Shereshewsky

Jerry Shereshewsky has been in the advertising industry since 1969 and worked in general advertising, direct marketing, and public relations. He has been a brand/product marketer, the marketing arm of a major publisher’s sales organization, the CEO of an internet publishing company and a consultant combining all of the above specialties.

EP262: Dr. Karen Nelson-Field PhD, Founder and CEO, Amplified Intelligence

Dr Karen Nelson-Field is a globally acclaimed researcher in media science, with over 17 years spent researching and redefining how people deliver successful marketing and media outcomes through the guise of human attention.

Regularly called upon to speak at major industry events across the globe including AdWeek, Cannes and SXSW, Karen’s work has also been recognised and noted in leading publications such as The NY Times, Wall Street Journal and Bloomberg Business. Making her the thought leader and subject matter expert in all things attention metrics which saw her named as a 2022 Honoree in the Ad Monsters + Ad Exchanger Top Women in Media & Ad Tech, as a Game Changer.

In addition to regular speaking on the global stage, Karen is also a well renowned author with two published titles under her belt. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. While her second book, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising.

EP261: Chef Frank Brigtsen

Chef Frank Brigtsen and his wife Marna are the owners of Brigtsen’s Restaurant, in the Riverbend neighborhood of Uptown New Orleans. Frank began his culinary career in 1973 while attending Louisiana State University. In 1979, he apprenticed at Commander’s Palace Restaurant under the guidance of Chef Paul Prudhomme and became the first Night Chef at K-Paul’s Louisiana Kitchen in 1980. During his seven-year tenure with Chef Prudhomme at K-Paul’s, Frank attained the position of Executive Chef. Paul and K Prudhomme were instrumental in helping Frank and Marna open Brigtsen’s in 1986.

Chef Frank has been named one of the Top Ten New Chefs in America by FOOD&WINE magazine (1988) and America’s Best Chef: Southeast by the James Beard Foundation Awards (1998). He has also been named Chef of the Year by New Orleans magazine and Restaurateur of the Year by the Louisiana Restaurant Association – N.O. Chapter.

In 2022, Chef Frank received the Ella Brennan Lifetime Achievement Award in Hospitality, presented by the New Orleans Food & Wine Experience.

Chef Frank’s passion is teaching and sharing through food. For 15 years, he taught Contemporary Creole/Acadian cuisine as Adjunct Professor at the John Folse Culinary Institute at Nicholls State University and serves as Chef-in-Residence for the Culinary Arts program at the New Orleans Center for the Creative Arts (NOCCA).

EP260: Jon Cook, Global CEO, VMLY&R

For the past 27 years, Jon has poured his heart and soul into VML — now VMLY&R. In 2018, he led the launch of the unified agency as global CEO. Today, VMLY&R is a global marketing force with more than 13,000 employees in 44 countries.

 

In 2023, the agency was named to Ad Age’s A-List. VMLY&R was also recognized as 2023 Network of the Year by the New York Festivals, the ANDYs, and the ADC Awards.

 

VMLY&R is proud to serve some of the world’s most recognized and respected brands, including AstraZeneca Colgate-Palmolive, Dell, Ford, General Mills, Intel, Microsoft, Mondelez, Pfizer, SC Johnson, Sherwin-Williams, The Coca-Cola Company, and Wendy’s.

EP259: Michael Sugar, Producer

Michael Sugar is the CEO and Founder of Sugar23 – a management, production and private equity company with a multi-year deal with Netflix – after a long stint at Anonymous Content where he was a partner for many years. He was awarded the Oscar® for Best Picture for “Spotlight,” starring Mark Ruffalo, Michael Keaton, and Rachel McAdams. 

       

Sugar’s recent Executive Producer credits include MSNBC’s docuseries “The Turning Point” and the Apple TV+ series “Dickinson,” starring Hailee Steinfeld and Jane Krakowski. Over the course of the latter’s three seasons, the series garnered a Peabody Award, a Golden Tomato Award, and numerous nominations. Upcoming, Sugar produced “Knox Goes Away,” a feature film starring and directed by Michael Keaton.

 

Sugar is a member of the Academy of Motion Picture Arts and Sciences, Academy of Television Arts and Sciences, the Producer’s Guild of America, the British Academy of Film and Television Arts, and lectures regularly at USC, NYU, Columbia, and the American Film Institute.  He has been nominated for multiple Emmys and Golden Globes, and has received two Television Academy Honors, two AFI awards, and two Peabody Awards. 

EP258: Amy Lanzi, CEO North America, Digitas NA

In her current role as CEO of Digitas North America, Amy will focus on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services; infused with a commerce lens will lead the agency forward in the next generation of growth.

Prior to joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit comprised of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands.

Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity.

Prior to joining Publicis, Amy spent 20+ years at Omnicom’s TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville, and London.

EP257: Daniel McCarthy, CEO, FM

This week on Great Minds we speak with Daniel McCarthy, CEO of FM. FM is a family of brands that exist to empower and inspire the global community of creatives.

A charismatic and invested Owner and CEO that constantly drives the FM brands to build the global creative community and participate in local and international philanthropic efforts.

EP255: Clay Melton, Musician

Clay Melton is quickly establishing himself as a rising star, having played world-famous venues such as Whisky A Go Go in Hollywood, opening for Grand Funk Railroad on the Chevrolet Main Stage at the State Fair of Texas, and sharing the stage with Sir Earl Toon, of Kool & The Gang fame. Past credits also include opening for blues-legend Robert Cray and platinum-selling artists Chris Daughtry and Night Ranger.

EP254: Journey Gunderson, Executive Director, National Comedy Center

Journey Gunderson is the Executive Director of the National Comedy Center in Jamestown, NY  – the United States’ official cultural institution dedicated to the art of comedy – where she led the planning, strategy, fundraising and creative development for its acclaimed museum and archives.

Named one of the Top 50 Museum Influencers worldwide by international museum and attractions authority Blooloop, Gunderson has guided the National Comedy Center in its 21st Century museum design, featuring state-of-the-art technology, interactivity and personalization.

Since its opening in 2018, the National Comedy Center was named “Best New Museum” in the country by USA Today, one of the “World’s Greatest Places” by TIME magazine and one of “100 Reasons to Love America” by People magazine.

Based on the vision of Jamestown native Lucille Ball for her hometown in Western New York to become a destination for comedy, the non-profit Comedy Center showcases comedy’s great minds and unique voices in ways that educate, engage and inspire future generations.

Journey also serves as Executive Director of the Lucille Ball Desi Arnaz Museum and the annual Lucille Ball Comedy Festival, both of which have reached new heights under her leadership.

EP253: Bogdan Carlescu, VP of Marketing, Creatopy

Bogdan is a Product and Marketing leader with a rich and diverse track record, spanning over 15+ years in the SaaS and IT industries. He is driving strategy and go-to-market execution to help businesses in Cybersecurity, MarTech, and AdTech grow in the global market.

As the VP of Marketing at Creatopy, Bogdan orchestrates a mix of strategic and tactical elements to enhance our marketing campaigns and deliver exceptional results. Bogdan’s ability to navigate between different areas while maintaining a cohesive strategy has cultivated a spirit of creativity and innovation in his team.

EP252: Monette Malewski, FEA, President and CEO, M Bacal Group

Monette is an award-winning strategic advisor in the insurance business. Monette may be in the insurance business, but she does not sell insurance. She is in the business of protecting strong bottom lines and delivering sustainable long-term business solutions for her clients. Her tools are her depth of knowledge and her business acumen.

​Monette is known through her numerous accomplishments and awards both within the philanthropic world and the business community. Her philanthropic world and business world seem to fluidly collide and continuously be intertwined. Her two worlds are intimately linked and constitute the undeniable foundation of her success.

In 2019, Monette was honored with the “Women Who Make a Difference” Award, which was remitted at the IWF World Leadership International Conference Gala.

As chair of the Board of the Canadian Friends of the Hebrew University she has the honor to sit on the university’s board. Monette is a founder of Genius 100™, an active and engaged community of 100 exceptionally imaginative and impactful human beings. It brings accomplished, compassionate minds together to re-imagine the future – and to implement creative initiatives to improve it.

EP251: Jim Prior, Chair, Design Bridge and Partners, WPP

On this episode of Great Minds, we’re pleased to be speaking with Jim Prior, Chair, Design Bridge and Partners, WPP. Launched in January 2023, Design Bridge and Partners formed with the merger of Design Bridge and Superunion. The new company enables clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle, and experience design. Jim walks us through his extensive career.

EP250: Rich Shea, President, Shea Communications and President, Major League Eating

Just in time for the Nathan’s Hot Dog Eating Contest festivities at the corner of Surf & Stillwell on July 4th, we’re please to present this incredible discussion with Rich Shea, President of Major League Eating.

Richard Shea has an extensive background in corporate communications, media relations and event production. For 20 years, he has developed and implemented integrated communications programs that incorporate public relations, live events, paid media and social media. Richard has conceived and developed powerful marketing campaigns for national clients, including BING and Netflix, and he acts as a spokesperson for various businesses in major print, online and digital outlets. He is recognized for his expertise in crisis communications.

EP249: Ben Jeffries, CEO & Co-founder, Influencer

Ben Jeffries is the 27-year-old CEO of Influencer, a global influencer marketing solution, focused on providing global advertisers with the ability to succeed on social media. Influencer’s mission is to build meaningful relationships between creators and brands, whilst making advertising effective, but more importantly inclusive. Influencer works with a number of global brands such as P&G, offering guaranteed results by combining strategic creativity, insights and technology.

Ben is an award-winning entrepreneur, with awards from Forbes 30 Under 30 to BMW Entrepreneur of the Year, and has previously spoken at global events such as Cannes Lions, Web Summit, Facebook, TikTok, Advertising Week and Social Media Week, plus many more.